Building New Identities

CATMA, the College Area Transportation Management Association, brought us on to help develop a new identity and website as they expanded beyond their original three members to serve members across all of Chittenden County, VT. Keeping the name CATMA was the only requirement. We aimed to make the best looking, most highly functioning website of any TMA in the country and we believe we succeeded. 

We started with research. Daniel interviewed people at other successful transportation management associations across the country to understand what communication tools they found effective. He also interviewed Vermonters who worked at potential CATMA member organizations to understand their needs. Daniel presented findings and recommendations to the CATMA staff as part of a discussion to identify their audiences and determine how they wanted to be perceived by current and potential members. CATMA's customized, turnkey service to provide simple commuting solutions rose to the top and Daniel and T.J. began creating design directions for staff to react to. This lead to a logo and icon set that the CATMA staff have put to extensive use on shirts, posters, magnets, buttons, stickers, banners, bike share bikes, and a shade tent.

T.J. and Daniel then built a website to communicate CATMA's offerings to potential members as well as allow commuters to sign up for programs and log their commutes with an automated system that tracks their miles, reflects their ranking and environmental impact, and rewards them when they meet goals. Many commuters log their trips every day.


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